Gen Y Can Succeed in the Real Estate Industry and How You Can Attract Them?
Millennials or Generation (Gen) Y are described as having a sense of entitlement, are confident, tolerant and generally detached from large institutions. They also network well with friends, one very important factor in real estate, yet few select it as their first career. Born between 1980 and 2000, the oldest in this generation are in their mid-thirties and grew up experiencing 9/11, having technology in classrooms and at their fingertips at all times. They’ve only experienced bubble economies and consider the attainment of wealth very important in their lives.
Only 6% of REALTORS are under 34 years of age, according to the National Association of REALTORS (NAR). Yet 56% of REALTORS are age 45 and up, according to the Association. Why is it difficult to attract this next generation to the industry, and how can they really succeed in it if they choose to enter it right after college or even instead of college?