Articles
-
Jump in, No Strategy Required – Social Media Made Easy and Effective
By Chris Kaucnik, CEO/Founder of SPICE Communications & Interactive Group We’ll bet you’ve been told Social Media requires a new strategic plan and loads of time in planning in meetings determining objectives, strategies, tactics and more. If so, we’ll also bet you’ve either not entered the media yet, or if you have, it’s just become another chore you’d like to eliminate with no measureable results. If this about sizes up your efforts to date, take heart, all you have to do is read the rest of this short article and you’ll know exactly how to proceed quickly and effectively with [...]
-
How to Keep MORE Clients…for Life!
by Mark Rosenberger, CSP. According to several studies, the number one reason clients go away is an “attitude of neglect or indifference.” Stated differently, long term client loyalty is eroded by small acts which in one way or another communicate a spirit of disregard. As a Real Estate professional creating value and offering a competitive advantage are important ingredients in the “keeping clients for life” game, but a vast majority (over 60%) of malcontents state someone’s attitude as the reason for changing agents and companies. And I can assure you, it wasn’t because folks had a positive, can-do attitude! I [...]
-
Persistence
By Dirk Zeller. I was asked recently what the one skill is that a REALTOR® needs in order to be successful. That was a tough question. The one skill…I thought about it over and over. There are so many skills Agents need to be successful. We have to have good presentation skills, marketing skills, negotiating skills, objection handling skills, technology skills. Then it hit me. All those skills pale in contrast to this one: Persistence. It is the one skill that will make up for our deficiencies in all the other areas. It will allow us to win in life [...]
-
“I know an app for That!” A RE Professionals Best Friend
Saving time, increasing efficiency, leveraging your time and effort is a priority to every Real Estate professional. After all, time is money. And modern technology can come to the rescue. It can be your “productivity builder” best friend. But, who has the time to keep up with all the advances, changes, upgrades and new apps available to make your life easier? Now, you can have your very own expert and Nerdy best friend—Beth Ziesenis—(Beth Z for short) who will guide you to the Best FREE & Low Cost online tools and apps. In her new book, “Upgrade to FREE”, Beth [...]
-
How to Stay Motivated!
By Gleb Reys. It is hardly a secret that the key to successfully accomplishing one goal after another is staying motivated. There are, of course, tasks that you may not like at all, yet you find motivation to complete even them because you recognize how each particular task serves a greater goal. How exactly do some of us manage to stay motivated most of the time? Here are just a few ideas you can try: 1) Find the Good Reasons Anything you do, no matter how simple, has a number of good reasons behind it. Not all the tasks have [...]